Eye catching packaging design is a simple term, but difficult to implement. Higher sales should be coming from a person’s eyes in the sense of the love at first sight. This impression requires a good packaging design. If the product posses this value, it makes a person to buy it back.
When you plan to make a sketch of a packaging design, this guide will help you understand more about the concept before creating a sketch before the development. If you are planning to make a health product packaging design, an inspiration from the article of ‘The 3 Best HCG Drops on The Market – Customer Reviews & Ratings‘ will surely provide you ideas about various health packaging products of trending diet products.
Product packaging design plays an important role in the sale and if it is supported by the quality of the product, then the sales will continue to increase day by day. The high sales become a major goal for an entrepreneur both SMEs and large enterprises.
Keep in mind BRAND is not a determinant of the success of sales, but attractive product packaging designs will be the benchmark of consumer interests to buy.
An entrepreneur who starts the business should really consider the design of product packaging to attract consumers to buy. In the following, we describe some tips on how to create simple packaging design products that can be taken into consideration.
- Used as Top Priority
Top Priority – Create the design of the packaging during the product development process. Make a sketch of some of your ideas to get an idea of the final result of your product, how it might force your little sweat to pour your expectations for the product. To seek information about the industry and the competition for similar products, you can glance at the target market. This method is very useful because consumers can give a glimpse of what they want.
- Hold True Simplicity
Keep It Simple – The designers may be more likely to say this sentence. The thing to remember is, the packaging of the product must deliver what it should be presented. On the packaging design, there should be a detailed image of the products sold and applicable warnings.
- Consider About The Branding and Positioning
Branding and Positioning is the twin brother which are inseparable and interrelated. This involves the intended target market that includes the expectation of the consumer to the product. The factor which is also very important to be taken into the steps is to always look at your competitors because you will be very likely to learn from your competitor in a healthy way.
- Determine The Sales
Sales of products are currently done in two ways: online and offline. Of course, both are not the same as online consumers can not physically touch the product as well as offline consumers do. Therefore, the packaging design should be more appealing to certain senses.
If you sell it offline, you need to prepare packaging designs as attractive as possible for the consumers. It is assumed that your product will be in storefronts or supermarket shelves which of course will be side by side with other similar products. If your packaging design does not stand out among the others, it can be assured that your product will fail.
If online consumers are not able to feel and touch the product before buying it, it becomes a big consideration to make the packaging design as attractive as possible (with high quality picture) so that consumers can fall in love at first sight.
- Fixed Focus on Typography
Form of text on packaging design must be displayed clearly and can be easily read from a short distance as well as from a long distance. Text color should blend with the color of the product packaging design. It should also give place to more important information about your product and counteract unnecessary excessive text. Consumers want to buy products instead of read a story book.
- Lock Consumers Attention
The consumers attention is very important. However, until they decide to buy, it would certainly not happen in a short time if your product is a new product in the market. It would take some time so that the packaging design is not supposed to give the impression of an excessive trend or color to avoid the inconvenience. You should be able to provide the perfect balance on your packaging design to maintain the customer loyalty.
- Consider It As An Investment
Treat a design of your product packaging to be part of a long-term investment because high quality packaging design will give confidence to consumers who are buying a product. It should be remembered that packaging represents the brand of a product / business, and if the packaging design is less interesting, then the consumer will give a low value to your product which in turns giving a very bad impact to your business.
By understanding the concept of creating a packaging design from this article, we are sure that you now begin to think about what changes should be made in the design to make packaging more attractive and provide selling value.